On all full-color communications, the color TCHS logo should be used. When color is not available, the TCHS logo is to be reproduced in grayscale or black and white. The logo should not be versioned into any colors other than those indicated below.
Different printing systems require different color specifications. When Pantone colors can be specified use Pantone 7636 C (red) and Pantone 7687 C (blue). When Pantone colors cannot be specified, use the four-color CMYK process equivalents or the three-color RGB equivalents shown under the Pantone colors to the right. Four-color process equivalents are also called CMYK equivalents, which refer to the four primary colors used in printing: cyan (C), magenta (M), yellow (Y), and black (K). RGB equivalents refer to a system for creating colors on computer monitors using a combination of the colors red, green and blue.
Web safe colors
Colors on the Internet are limited to a palette of 216 colors. These colors are created through HTML code that uses a series of six numbers and/or letters or a combination of numbers and letters. The nearest matches to TCHS’s colors are C60651 for Pantone 7636 C and FBB040 for Pantone 7687 C.
If color is not available, a grayscale version of the logo is acceptable for use when reproducing the TCHS logo in one color. To ensure sufficient contrast, it is recommended that the grayscale version only is used against a white background.
Only when absolutely necessary should the reversed out to white logo be utilized. The TCHS brand is strongest when in color and should always be the first option.
The preferred size for the logo is 1 inch by ¾ inch but can be adjusted as needed not to result smaller than 0.375-inch height in print nor smaller than 32 pixels in digital formats. This ensures that the text remains readable. There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.
The TCHS logo must remain proportionally balanced. To scale the logo correctly, hold down the shift key while dragging a corner of the logo to the desired size. Never change the logo by compressing, expanding, distorting, or changing it in any manner.
If you find a need for alternate sizes, such as digital app icons, please contact Communications.
In order to maintain an appropriate amount of clear space around the logo, a minimum of .0167 inch of white space should border all sides of the logo.
Preferred placement for the TCHS logo is in any of the four corners of a particular piece, with greater preference placed to the top left corner. This ensures clarity and consistency in presentation.
When utilized in conjunction with a CCIU logo, the TCHS logo will play the primary role in terms of size but should remain within one of the four corners, preferably one of the top corners.
Based on space or preference for using the logo as a header, a second logo option may be utilized that has more of a horizontal format.
Guidelines specific to color, spacing and placement for the horizontal logo remain the same as the stacked logo; however, logo size differs slightly. The preferred size for the horizontal logo is 1 inch by ¾ inch but can be adjusted as needed not to result smaller than 0.375-inch height in print nor smaller than 32 pixels in digital formats.
In certain instances, it is desired to indicate one of the three TCHS campuses along with the logo. The campuses should be indicated as: Brandywine Campus, Pickering Campus or Pennock’s Bridge Campus. Please note that this is not considered a separate logo, but rather an approved enhancement to the logo. No other icons, type, or marks are approved to be used in conjunction with the logo.
When utilizing a campus delineation in conjunction with the TCHS stacked logo, the text should appear under the logo and should be centered. The font type should be Myriad Pro and again should be sized proportionally to the logo. In the instance of the standard 1” x 0.75” TCHS logo, the font size should be X.
When utilizing a campus delineation in conjunction with the horizontal logo, the text should preferably appear under the logo and left-aligned. The font should remain Myriad Pro and should be sized proportionally to the logo. In the instance of the standard 1” X 0.75” TCHS logo, the font size should be X.
A tagline is not currently approved for use with the TCHS logo and should not be created without direct consent from Communications. As previously indicated, icons, type or marks other than what is presented in these guidelines are not approved to be used in conjunction with the logo.
All available logo files can be accessed via the following link:
Logo guidelines provided are to be strictly adhered to. If you have any questions regarding the proper way to utilize these logos, please contact Communications for clarification. Additionally, when applying an approved logo please be cognizant of associated Legal requirements.