Font selection is a key component in the creation of successful communications. Not only does font selection ensure clear readability, it also plays an important role in the perceptions generated of the Chester County Intermediate Unit (CCIU). Use of ornamental, handwriting or novelty fonts (e.g. Comic Sans) are all highly stylized and can be distracting and amateurish when utilized in a more professional piece. There are specific times when these might be acceptable (e.g. holiday flyers, special invitations), but in general, sans-serif and serif fonts should be utilized to communicate a professional, high-quality, experienced, highly trusted establishment.
There are many fonts available, but generally, we recommend the following for both print and web:
For all general CCIU media and correspondence:
- Use Sans Serif fonts, such as: Helvetica or Arial type families for headlines and subheads.
- Use Serif fonts, such as: Times New Roman, Garamond or Cambria type families for body text, captions, bulleted lists and hanging indents.
For CCIU special purpose publications:
- Use Futura, Helvetica, Arial or Avant Garde type families for headlines and subheads.
- Use Avenir Next, Times New Roman or Garamond type families for body text, captions, bulleted lists and hanging indents.
For CCIU website:
- The selected font for use on the cciu.org website is Karla.
Additional headline fonts may be utilized when incorporated within an overall design concept, but selections should be strongly reviewed and must compliment one of the body text families indicated above.
- In general, use 10 to 12 point type for body text, 9 to 10 point for captions, 14-18 point for subheads and 20-30 for headlines.
- Limit TWO typefaces to a document. You can vary the look of type/fonts by size, weight, structure, form, direction and color.
- Be consistent in the use of typefaces for body text and headlines throughout a document. All headlines and subheads in a document should be the same type family and size; and all body text, captions and hanging indents should be the same type family and size.
- Use serif typefaces such as Times New Roman for body text and sans serif typefaces such as Helvetica or Arial for headlines. Serif typefaces have “feet” at the bottom of the letters that make it easier to read the small print. Sans serif typefaces are “without feet” and are more difficult to read when used in small print.
- Avoid using ALL CAPS or underlining large blocks of text. It makes your information harder to read. Use bold type or put a box around the information you are trying to highlight.
- Avoid justifying blocks of copy. It makes information harder to read. Use flush left instead for better readability.
- Utilize leading (space between lines of text) and tracking (space between letters) of text appropriately – spacing that is too loose or too tight can make readability more difficult. Look to maintain consistency in the spacing you choose throughout the document.
- On promotional materials, be cognizant of the length of copy on any one line. Copy that runs the full width of the document can become difficult to follow without losing your place in reading. The recommended line length allows for approximately seven to nine words per line.