Communication & Marketing

  • The ability to support the Chester County Intermediate Unit (CCIU) brand in our everyday communications is key to uniting employees, departments and divisions in one voice under the CCIU umbrella. In an effort to make this consistency easier, a number of print and digital templates have been established for use by all CCIU employees, including:

    • Stationery
      • Letterhead
      • Envelopes
      • Business cards
      • Pocket folders
    • Presentations
      • PowerPoint standard
      • PowerPoint widescreen
      • Keynote standard
      • Keynote widescreen
    • Email Signature
    • Zoom Backgrounds
     

Zoom Backgrounds

Stationary

    • Letterhead

      The Chester County Intermediate Unit (CCIU) letterhead serves as the standard print communication template for all programs. The only exceptions to this are the Technical College High School and Brandywine Virtual Academy letterhead templates. No additional versions are approved and should not be created. Please note that interpretation of the stationery is prohibited.

      Preprinted CCIU letterhead is available from Communications and must be utilized for all communications printed for distribution.  The address line will vary according to program location.  To order letterhead, please contact Communications via e-mail at pr@cciu.org.

      Placement of text

      For proper clearance and placement of your text, please use the following margin settings:

      Lefthand margin                     1.0”

      Righthand margin                   0.75”

      Top margin                             2.0”

      Bottom margin                       1.0”

      All text should be 10 to 12 pt. Helvetica with auto leading (leading is the space between lines of type).  Set text flush left for readability.  Do not justify text. It is harder to read. Also, turn off the hyphenation feature in Microsoft Word.  The unhyphenated text is easier to read. In general, no other graphics may be used on letterhead and envelopes; however, there may be circumstances where exceptions could be approved by Communications.

      Envelopes

      Envelopes (#10, #10 window and #8 payroll) with preprinted CCIU logo, address and tag line are available through Communications. Additionally, pre-printed shipping labels with the CCIU logo and mailing address are also available. When a mailing includes letterhead, use of the matching envelope is mandatory. Envelopes also exist for TCHS and BVA.

      When addressing envelopes and labels, please adhere to U.S. Postal standards.  Use all caps and no punctuation. Addresses should always be typed and never handwritten.

      Example:

      JOHN Q PUBLIC

      1234 MAIN ST

      DOWNINGTOWN PA 19335

      Business Cards

      Any CCIU employee may request official CCIU business cards.

      CCIU Business Card Sample  

      Orders can be placed by contacting Communications via email at pr@cciu.org. Please type “Business Cards” in the subject line and include the following information in the body of the email:

      • Name
      • Title
      • Program/School/Department
      • Address
      • Telephone
      • Fax
      • Email
      • Cell Phone (optional)

      Under no circumstances are individual CCIU divisions, departments or programs to create or print their own business cards.

      Pocket Folders

      Presenting of the information using a CCIU pocket folder not only supports the brand, but it can also add an element of professionalism. To order pocket folders,   please contact Communications via email at pr@cciu.org.

       

       

Presentations

  • The Chester County Intermediate Unit (CCIU) holds great prominence and respect in and around our community. Capitalize on the CCIU’s reputation and expertise and set yourself apart from other presenters by incorporating the brand into your presentations.

    Presentation templates are available in PowerPoint and Keynote, both in standard and widescreen format. Standard is often suitable for table-top projector presentations, but widescreen is often the go-to for monitors or large-scale presentations. Ask your A/V contact ahead of time which format will be most suitable.

     

     Click to download template:

    For best practice tips on developing effective presentations, download a simple PDF overview. And for additional assistance, please don’t hesitate to contact Communications.

Email Signature

  • Email is the most common form of day-to-day communication and as such is one of the most visible opportunities to strengthen the Chester County Intermediate Unit (CCIU) brand with our audience.

     

    Full email signature format:

    Your Name

    Your Title

    Chester County Intermediate Unit

    [Program or School as appropriate]

    Your location address

    Your location city, state zip code

    Your phone number
     

    Optional one-line signature for replies/forwards:

    Your Name  I  Your Title  I  Chester County Intermediate Unit, [Program or School]

    It is not necessary to use the full email signature on every email you send. It should be included when sending emails as a representative of the CCIU, but it is not necessary for day-to-day emails between co-workers.

    Aside from editing contact information, altering layout in any other way (e.g. colors, fonts) is not permitted. The Calibri font, Outlook's default font, is the desired signature font and can range from size 10.5 to 12. Adding items like inspirational quotes and graphics to the signature is not permitted. Program promotional messages must be approved by your division director prior to use and if in question should be reviewed by Communications. Approved additions must meet brand guidelines and must have a specified expiration date.

    Learn how to add or edit your email signature.